Places to go and things to see by Gypsy Bev

Posts tagged ‘Heartland Travel Showcase’

Heartland Travel Showcase Promotes Tour Group Travel

Heartland Bus (2)

Area travel attractions and tour groups enjoyed a peaceful ride to Heartland Travel Showcase.

    Every February, tour group leaders and attractions from the eastern United States meet at Heartland Travel Showcase to share ideas in various locations of the eastern United States. They have recently been in Pigeon Forge, Detroit, and Chicago with plans to have their showcase in Cleveland for 2021.

Radisson Hotel Home

Radisson Hotel Lansing at the Capitol was our home for a few days.

     This gypsy has been fortunate to be able to attend the Showcase for several years as the tour group coordinator for Dickens Victorian Village.  We were fortunate to have a great bus driver for our trip to Lansing. When we arrived, we unloaded our suitcases at the Radisson Hotel in downtown Lansing, which was just across the river from the Lansing Center where the Showcase was to take place.

     Heartland Travel Showcase is produced by the Ohio Travel Association in various cities in the eastern part of the United States. Travel is an important industry accounting for nearly $44 billion dollars a year in the state of Ohio. These shows are an important place to make connections and let others know about your particular event.

Lansing River Walk

An enclosed pedway led us from the hotel over this Grand River to the Lansing Center where the Showcase was held.

     This weekend event sets up booths early Friday morning, followed by what is called a Four Minute Meet. Here the tour groups are set up in a large conference room in alphabetical order and attractions have four minutes to tell them about why they might like to arrange a tour to their particular area and attraction.

Heartland Set up

Tour attractions just finished setting up their booths in preparation for the next two days of appointments with tour operators.

     The evening always has entertainment and a delicious buffet of foods provided by the city hosting the event. In Pigeon Forge, we visited The Island at Pigeon Forge as well as the Titanic Museum and a buffet at a country/dinner theater. Detroit treated us to a historic museum while Chicago opened the doors to their Impression 5 Science Center.

Lite Brite at Science Museum

Freedom to play with a giant Lite-Brite screen has Heartland visitors at the science center designing the mega-screen with a huge heart.

Heartland Slime

Several enjoyed the challenge of making their personal bag of “slime” for the kid in them.

     These places not only show other groups the highlights of their area but gives a chance to become familiar with other attractions and tour groups on a more personal level.

2020 Heartland (2)

Dixie Lacy from the Visitors and Convention Bureau and Beverly Kerr, group tour director for Dickens Victorian Village met with many potential visitors.

     Saturday and Sunday are spent at appointments that are scheduled with various attractions. This gives tour operators a chance to learn more about the attractions and see if they would like to schedule a visit.

    All events throughout the weekend are spent in networking with other tour groups and tour operators. There were also seminars on ways to learn about trends in the travel industry and how we might use them in our event.

Heartland Muskingum

On one side were friends from Muskingum County. Brenton Baker from the nearly opened  Dresden & Co. shared the booth with Kelly Ashby, Zanesville’s Chamber Vice President.

     We were pleased to be surrounded by other area attractions making it easy to discuss combined tours for a possible several day tour. These connections are an important part of the travel industry so we have friends who can help answer questions.

Heartland Marietta

Across the aisle, another special friend,  Deana Clark from the nearby Marietta/Washington County CVB  provides possibilities of many interesting tours.

Great Ohio Lodges - Salt Fork

On the other side representing Great Ohio Lodges were Joan Arrowsmith and Kathlene Williams. Our local Salt Fork Lodge is part of that group and the perfect place for lodging.

     By the time Sunday afternoon rolls around, ideas are flowing in everyone’s minds about tourism in 2021-22. It’s been a great place to build relationships and plan tours.

Heartland Capitol Building Lansing

Our last evening there, we took a walk to a nearby restaurant and had this view of the Lansing Capitol right down the street.

The bus ride home has everyone talking about possibilities for the future.

If anyone is interested in a tour to Dickens Victorian Village in Cambridge, Ohio during November and December each year, please contact me at DickensGroupTours@gmail.com and we’ll design a plan for your specific group.

Heartland Travel Showcase 2018

Foggy Buffalo

This foggy view from our hotel room featured the new Metro Rail.

Last week I had the opportunity to participate in the 2018 Heartland Travel Showcase to let others know about attractions and events in the Cambridge, Ohio area, and especially tell them about Dickens Victorian Village.  It’s always a pleasure to tell others about your hometown.

Buffalo, New York hosted the 2018 Heartland Travel Showcase. Arriving by coach with several other travel associates, we were greeted by a fog covered Buffalo due to warm temperatures and a still frozen Lake Erie.

Hyatt entrance

The lobby of the luxurious Hyatt Regency Hotel welcomed us.

After getting settled into the Hyatt Regency Hotel in downtown Buffalo, it was time to have dinner with fellow travelers. These travel showcases are the perfect place to make new connections for future tours.

Tourism Reception

Barb, January and Carol enjoyed meeting friends at one of the receptions.

Heartland is where booking group travel is a Heart-to-Heart business. Numerous occasions provide a chance to network with others. It’s also the place where you can create a more personal relationship with possible clients during receptions and meetings.

Chocolate

A couple chocolate samples still untouched. The Goo Goo Cluster was created and distributed by the Grand Ole Opry.

Treats were non-stop from the time we stepped on the charter coach, where a box of chocolates were passed around. The Chocolate Tasting continued day after day with many chocolate treats being given in the form of candy or desserts.

Heartland Aisles

Exhibitor booths were placed in nine long aisles for ease of locating.

Contacts, leads, ideas and bookings are what Heartland is all about. With over two hundred exhibitors and sixty tour operators at the Buffalo Niagara Convention Center, it’s a great chance to learn more about the travel industry as you meet new people and learn about their wants and needs.

Teddy Roosevelt

President Theodore Roosevelt told us about some of his accomplishments. Buffalo served as his Inauguration site after the assassination of Pres. McKinley.

An exciting forum gave newcomers a chance to learn from more experienced faces in the tour industry. Technology has changed the face of the industry as more publicity is being done via social media. They stressed the importance of promoting posts as well as using keywords to help people connect.

Potential Client

Cambridge tourism partners, Bev and Dixie, explain local attractions to a tour company.

Much of the three day session was spent one-on-one with tour directors meeting exhibitors and learning more about their places to visit. What a difficult job they would have in deciding as each place sounded like the perfect place for a group tour.

Dinner guests

Exhibitors Mary, Mary and Chris sparkled during an evening reception at the Lafayette Brewery.

You could schedule up to forty meetings with various group leaders. The rest of the time was spent either visiting other people’s booths or talking to people who stopped by your booth. Communication about travel was the name of the game.

Return Bus

Three days later, the coach was loaded for the return trip home.

The event definitely spread the word about an event or destination. Most attending say it is their favorite travel show of the year. It is one of the friendliest places you can imagine.

Buffalo Skyline

This painting of the skyline of Buffalo hung in the walkway to the Convention Center.

Shuffle off to Buffalo or your favorite travel destination sometime soon. New places await your exploration.

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